@ARTICLE{
author={Vojinovic Zeljko M,Zivkovic Sanja S,Vojinovic Dragan},
year={2018},
title={The Concept of Integrated Marketing Communications of Financial Institutions of Bosnia and Herzegovina in the Function of Managing Relations with Consumers},
journal={INTERDISCIPLINARY MANAGEMENT RESEARCH XIV (IMR 2018)},
volume={14},
number={},
pages={544-559},
document_type={Proceedings Paper},
}