@ARTICLE{
author={Angell Robert,Bottomley Paul,Brecic Ruzica,Filipovic Jelena M,Gorton Matthew,Logkizidou Maria,White John},
year={2021},
title={Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships},
journal={EUROPEAN SPORT MANAGEMENT QUARTERLY},
volume={21},
number={4},
pages={605-624},
document_type={Article},
} 

@ARTICLE{
author={Brecic Ruzica,Filipovic Jelena M,Gorton Matthew,Ognjanov Galjina,Stojanovic Zaklina D,White John},
year={2013},
title={A qualitative approach to understanding brand image in an international context Insights from Croatia and Serbia},
journal={INTERNATIONAL MARKETING REVIEW},
volume={30},
number={4},
pages={275-296},
document_type={Article},
}