@ARTICLE{
author={Liu Mingguang,Yang Fangping,Wang Chunlei,Vujicic Miroslav D,Kennell James},
year={2025},
title={Markets, Leadership and Growth: Establishing an Applied Exhibition Brand Value Index for the Chinese Market},
journal={JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM},
volume={},
number={},
pages={-},
document_type={Article; Early Access},
}