@ARTICLE{
author={Stojkovic Dragan,Djokic Aleksa,Vlacic Bozidar,Costa e Silva Susana},
year={2023},
title={Toward the inter-channel synergy renaissance in emerging markets: evidence from adding clicks to bricks in Serbia},
journal={INTERNATIONAL JOURNAL OF EMERGING MARKETS},
volume={18},
number={9},
pages={3309-3333},
document_type={Article},
}