@ARTICLE{
author={Stojanovic Andjelka B,Djordjevic Predrag B,Kocevskab Katerina Shapkova,Tambovcevac Tatjana},
year={2025},
title={From Awareness to Action: Ranking Eu Countries by Consumer Readiness to Adopt Sustainable Products Using a Hybrid M-M Methodology},
journal={SERBIAN JOURNAL OF MANAGEMENT},
volume={20},
number={2},
pages={455-475},
document_type={Article},
}