@ARTICLE{
author={Novakovic Nebojsa,Spajic Jelena,Hirsenberger Helena M,Milic Bojana Lj,Lalic Danijela,Cosic Ilija P},
year={2026},
title={The Rebranding Process in Service Organizations: Influence Patterns of Core Service Characteristics},
journal={ADMINISTRATIVE SCIENCES},
volume={16},
number={6},
pages={-},
document_type={Article},
} 

@ARTICLE{
author={Kostic Sara,Spajic Jelena,Alavuk Djordje M,Sidjanin Iva P,Lalicic Branka,Buncic Sonja},
year={2026},
title={The Role of User-Generated Content in Social Commerce: A Systematic Review},
journal={SUSTAINABILITY},
volume={18},
number={3},
pages={-},
document_type={Review},
} 

@ARTICLE{
author={Vrhovac Vijoleta V,Orosnjak Marko D,Ristic Kristina,Sremcev Nemanja D,Jocanovic Mitar,Spajic Jelena,Brkljac Nebojsa R},
year={2024},
title={Unsupervised Modelling of E-Customers' Profiles: Multiple Correspondence Analysis with Hierarchical Clustering of Principal Components and Machine Learning Classifiers},
journal={MATHEMATICS},
volume={12},
number={23},
pages={-},
document_type={Article},
} 

@ARTICLE{
author={Mitrovic Ksenija,Spajic Jelena,Milic Bojana Lj,Boskovic Dunja,Lalic Danijela},
year={2024},
title={Rebranded Reality: How AR Brand Experience impacts Brand Equity},
journal={TEHNICKI VJESNIK-TECHNICAL GAZETTE},
volume={31},
number={5},
pages={1438-1447},
document_type={Article},
}