@ARTICLE{
author={Uremovic Nina,Landika Mirjana,Sredojevic Vanja,Simic Nenad},
year={2026},
title={Household Material Status and Consumption Patterns: Implications for Differentiated Marketing Strategies},
journal={CASOPIS ZA EKONOMIJU I TRZISNE KOMUNIKACIJE},
volume={16},
number={2},
pages={562-573},
document_type={Article},
} 

@ARTICLE{
author={Pecujlija Mladen,Nerandzic Branislav,Perovic Veselin I,Jevtic Aleksandar,Simic Nenad},
year={2010},
title={Initiating innovation in Serbian companies' organizational cultures},
journal={AFRICAN JOURNAL OF BUSINESS MANAGEMENT},
volume={4},
number={18},
pages={3957-3967},
document_type={Article},
}