@ARTICLE{
author={Sharma Ajai Pal,Starcevic Sladjana,Saha Raiswa},
year={2024},
title={Determinants of customer buying behaviour in omnichannel retailing: a systematic literature review and future research directions},
journal={JOURNAL OF SERVICE THEORY AND PRACTICE},
volume={},
number={},
pages={-},
document_type={Review; Early Access},
}