@ARTICLE{
author={Novcic Branka,Damnjanovic Vesna,Popesku Mihajlo},
year={2011},
title={Serbia Brand Identity: Perspectives of Residents and Diaspora},
journal={4TH ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS RESEARCH CHALLENGES IN A TURBULENT ERA},
volume={},
number={},
pages={1394-1407},
document_type={Proceedings Paper},
} 

@ARTICLE{
author={Popesku Mihajlo,Damnjanovic Vesna,Novcic Branka,Premovic Miljan},
year={2010},
title={Serbia as Brand: Internal Perspective},
journal={3RD ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS DEVELOPMENTS ACROSS COUNTRIES AND CULTURES},
volume={},
number={},
pages={874-892},
document_type={Proceedings Paper},
}