@ARTICLE{
author={Novakovic Nebojsa,Spajic Jelena,Hirsenberger Helena M,Milic Bojana Lj,Lalic Danijela,Cosic Ilija},
year={2026},
title={The Rebranding Process in Service Organizations: Influence Patterns of Core Service Characteristics},
journal={ADMINISTRATIVE SCIENCES},
volume={16},
number={6},
pages={-},
document_type={Article},
}