@ARTICLE{
author={Grunhagen Marko,Mumdziev Nada,Harca Barbara,Milenkovic-Kerkovic Tamara D,Dlacic Jasmina},
year={2020},
title={Franchising in the Balkans: History, status, and challenges},
journal={JOURNAL OF MARKETING CHANNELS},
volume={26},
number={1},
pages={1-27},
document_type={Article},
}