@ARTICLE{
author={Sapic Srdjan,Maric Drazen,Zdravkovic Stefan,Morawczynski Rafal,Tadic Diana Plantie},
year={2026},
title={How Collectivism, Animosity, Cultural Heritage, and Country-of-Origin Image Shape Consumer Behavior Toward Brands},
journal={STRATEGIC MANAGEMENT},
volume={},
number={},
pages={-},
document_type={Article; Early Access},
}