@ARTICLE{
author={Mitrovic Ksenija,Spajic Jelena,Milic Bojana Lj,Boskovic Dunja,Lalic Danijela},
year={2024},
title={Rebranded Reality: How AR Brand Experience impacts Brand Equity},
journal={TEHNICKI VJESNIK-TECHNICAL GAZETTE},
volume={31},
number={5},
pages={1438-1447},
document_type={Article},
}