@ARTICLE{
author={Grubor Aleksandar,Djokic Ines,Milovanov Olja},
year={2017},
title={The Influence of Social Media Communication on Brand Equity: the Evidence for Environmentally Friendly Products},
journal={APPLIED ECOLOGY AND ENVIRONMENTAL RESEARCH},
volume={15},
number={3},
pages={963-983},
document_type={Article},
}