@ARTICLE{
author={Marisa Fitri,Agustina Titien,Rusvitawati Devi,Andarwati Mardiana,Hariyanto Rudi,Handayani Endah Tri Esti,Sukic Enes},
year={2023},
title={Potential Customer Analysis Based on Gender, Age, Retention, Motivation Using K-Means and Octalysis Gamification Approach},
journal={TEM JOURNAL-TECHNOLOGY EDUCATION MANAGEMENT INFORMATICS},
volume={12},
number={4},
pages={2541-2551},
document_type={Article},
} 

@ARTICLE{
author={Marisa Fitri,Ahmad Sharifah Sakinah Syed,Kausar Nasreen,Kousar Sajida,Pamucar Dragan S,Ide Nasr Al Din},
year={2022},
title={Intelligent Gamification Mechanics Using Fuzzy-AHP and K-Means to Provide Matched Partner Reference},
journal={DISCRETE DYNAMICS IN NATURE AND SOCIETY},
volume={2022},
number={},
pages={-},
document_type={Article},
}