@ARTICLE{
author={Sapic Srdjan,Maric Drazen,Zdravkovic Stefan,Morawczynski Rafal,Tadic Diana Plantie},
year={2026},
title={How Collectivism, Animosity, Cultural Heritage, and Country-of-Origin Image Shape Consumer Behavior Toward Brands},
journal={STRATEGIC MANAGEMENT},
volume={},
number={},
pages={-},
document_type={Article; Early Access},
} 

@ARTICLE{
author={Jevtic Jelena M,Maric Drazen,Lekovic Ksenija},
year={2025},
title={The mediating effect of artificial intelligence marketing strategy on the relationship between value co-creation and business performance of travel agencies},
journal={MENADZMENT U HOTELIJERSTVU I TURIZMU},
volume={13},
number={1},
pages={59-79},
document_type={Article},
} 

@ARTICLE{
author={Maric Drazen,Vukmirovic Goran,Maric Radenko M,Nuseva Daniela,Lekovic Ksenija,Vucenovic Sonja,Testa Riccardo},
year={2024},
title={Analysis of Food Supply Chain Digitalization Opportunities in the Function of Sustainability of Food Placement in the Western Balkans Region},
journal={SUSTAINABILITY},
volume={16},
number={1},
pages={-},
document_type={Article},
} 

@ARTICLE{
author={Vukmirovic Goran,Maric Radenko M,Maric Drazen,Vucenovic Sonja,Lekovic Ksenija,Nuseva Daniela},
year={2023},
title={Improving Working Conditions in Retail During the COVID-19 Pandemic},
journal={REVIJA ZA SOCIJALNU POLITIKU},
volume={30},
number={3},
pages={311-330},
document_type={Article},
} 

@ARTICLE{
author={Marinkovic Veljko,Lazarevic Jovana D,Maric Drazen},
year={2023},
title={Consumer ethnocentrism under the circumstances of the COVID 19 virus pandemic},
journal={STRATEGIC MANAGEMENT},
volume={28},
number={3},
pages={46-60},
document_type={Article},
} 

@ARTICLE{
author={Lekovic Ksenija,Tomic Slavica A,Maric Drazen,Curcic Nikola V},
year={2020},
title={Cognitive Component of the Image of a Rural Tourism Destination as a Sustainable Development Potential},
journal={SUSTAINABILITY},
volume={12},
number={22},
pages={-},
document_type={Article},
} 

@ARTICLE{
author={Dimitrovski Darko D,Senic Vladimir,Maric Drazen,Marinkovic Veljko},
year={2017},
title={Commemorative events at destination memorials - a dark (heritage) tourism context},
journal={INTERNATIONAL JOURNAL OF HERITAGE STUDIES},
volume={23},
number={8},
pages={695-708},
document_type={Article},
}