@ARTICLE{
author={Alimpic Stefan R,Slijepcevic Milica,Madic Vladan},
year={2025},
title={The Impact of Sales Promotion Methods on Customer-Based Brand Equity},
journal={CASOPIS ZA EKONOMIJU I TRZISNE KOMUNIKACIJE},
volume={15},
number={1},
pages={68-86},
document_type={Article},
}