@ARTICLE{
author={Sudarevic Tomislav,Radojevic Predrag D,Lekovic Jasmina},
year={2015},
title={The standardization/adaptation dilemma in agri-food exporters marketing strategies},
journal={BRITISH FOOD JOURNAL},
volume={117},
number={11},
pages={2739-2756},
document_type={Article},
}