@ARTICLE{
author={Kumar Ajay,Paul Justin,Starcevic Sladjana},
year={2021},
title={Do brands make consumers happy?- A masstige theory perspective},
journal={JOURNAL OF RETAILING AND CONSUMER SERVICES},
volume={58},
number={},
pages={-},
document_type={Article},
} 

@ARTICLE{
author={Najmi Ziba,Kumar Ajay,Scalia Alessandro C,Cochis Andrea,Obradovic Bojana M,Grassi Federico A,Leigheb Massimiliano,Lamghari Meriem,Loinaz Iraida,Gracia Raquel,Rimondini Lia},
year={2020},
title={Evaluation of Nisin and LL-37 Antimicrobial Peptides as Tool to Preserve Articular Cartilage Healing in a Septic Environment},
journal={FRONTIERS IN BIOENGINEERING AND BIOTECHNOLOGY},
volume={8},
number={},
pages={-},
document_type={Article},
}