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author={Sapic Srdjan,Kocic Milan S,Filipovic Jovana},
year={2018},
title={Brand and consumer characteristics as drivers of behaviour towards global and local brands},
journal={ZBORNIK RADOVA EKONOMSKOG FAKULTETA U RIJECI-PROCEEDINGS OF RIJEKA FACULTY OF ECONOMICS},
volume={36},
number={2},
pages={619-645},
document_type={Article},
} 

@ARTICLE{
author={Marinkovic Veljko,Senic Vladimir,Kocic Milan S,Sapic Srdjan},
year={2013},
title={Investigating the Impact of SERVQUAL Dimensions on Customer Satisfaction: The Lessons Learnt from Serbian Travel Agencies},
journal={INTERNATIONAL JOURNAL OF TOURISM RESEARCH},
volume={15},
number={2},
pages={184-196},
document_type={Article},
} 

