@ARTICLE{
author={Ivanova Ekaterina,Jakovljevic Mihajlo B,Klevtsova Marina,Timofeyev Yuriy},
year={2025},
title={Uncovering Motivation for Sustainable Entrepreneurship in Fashion, Beauty, and Wellness: Evidence From Global North and Global South},
journal={BUSINESS STRATEGY AND THE ENVIRONMENT},
volume={},
number={},
pages={-},
document_type={Article; Early Access},
}