@ARTICLE{
author={Jevtic Jelena M,Maric Drazen,Lekovic Ksenija},
year={2025},
title={The mediating effect of artificial intelligence marketing strategy on the relationship between value co-creation and business performance of travel agencies},
journal={MENADZMENT U HOTELIJERSTVU I TURIZMU},
volume={13},
number={1},
pages={59-79},
document_type={Article},
}