@ARTICLE{
author={Filipovic Jelena M,Gorton Matthew,Markovic Stefan},
year={2025},
title={Children Preferences for Global and Local Brands: An Empirical Study Drawing on Symbolic Self-Completion Theory},
journal={PSYCHOLOGY & MARKETING},
volume={},
number={},
pages={-},
document_type={Article; Early Access},
} 

@ARTICLE{
author={Brecic Ruzica,Sincic-Coric Dubravka,Lucic Andrea,Gorton Matthew,Filipovic Jelena M},
year={2021},
title={Local food sales and point of sale priming: evidence from a supermarket field experiment},
journal={EUROPEAN JOURNAL OF MARKETING},
volume={55},
number={13},
pages={41-62},
document_type={Article},
} 

@ARTICLE{
author={Angell Robert,Bottomley Paul,Brecic Ruzica,Filipovic Jelena M,Gorton Matthew,Logkizidou Maria,White John},
year={2021},
title={Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships},
journal={EUROPEAN SPORT MANAGEMENT QUARTERLY},
volume={21},
number={4},
pages={605-624},
document_type={Article},
} 

@ARTICLE{
author={Brecic Ruzica,Filipovic Jelena M,Gorton Matthew,Ognjanov Galjina,Stojanovic Zaklina D,White John},
year={2013},
title={A qualitative approach to understanding brand image in an international context Insights from Croatia and Serbia},
journal={INTERNATIONAL MARKETING REVIEW},
volume={30},
number={4},
pages={275-296},
document_type={Article},
} 

@ARTICLE{
author={Milosevic Jasna S,Zezelj Iris L,Gorton Matthew,Barjolle Dominique},
year={2012},
title={Understanding the motives for food choice in Western Balkan Countries},
journal={APPETITE},
volume={58},
number={1},
pages={205-214},
document_type={Article},
} 

@ARTICLE{
author={Gorton Matthew,Zaric Vlade D,Lowe Philip,Quarrie Steve A},
year={2011},
title={Public and private agri-environmental regulation in post-socialist economies: Evidence from the Serbian Fresh Fruit and Vegetable Sector},
journal={JOURNAL OF RURAL STUDIES},
volume={27},
number={2},
pages={144-152},
document_type={Article},
} 

@ARTICLE{
author={Gorton Matthew,Lowe Philip,Quarrie Steve A,Zaric Vlade D},
year={2010},
title={European rule adoption in Central and Eastern Europe: a comparative analysis of agricultural water management in Serbia},
journal={ENVIRONMENTAL POLITICS},
volume={19},
number={4},
pages={578-598},
document_type={Article},
}