@ARTICLE{
author={Kara Karahan,Yalcin Galip Cihan,Ergin Elif Akagun,Simic Vladimir D,Pamucar Dragan S},
year={2024},
title={A neutrosophic WENSLO-ARLON model for measuring sustainable brand equity performance},
journal={SOCIO-ECONOMIC PLANNING SCIENCES},
volume={94},
number={},
pages={-},
document_type={Article},
}