@ARTICLE{
author={Mitrovic Ksenija,Spajic Jelena,Milic Bojana Lj,Boskovic Dunja,Lalic Danijela},
year={2024},
title={Rebranded Reality: How AR Brand Experience impacts Brand Equity},
journal={TEHNICKI VJESNIK-TECHNICAL GAZETTE},
volume={31},
number={5},
pages={1438-1447},
document_type={Article},
} 

@ARTICLE{
author={Lalic Danijela,Boskovic Dunja,Milic Bojana Lj,Havzi Sara,Spajic Jelena},
year={2020},
title={Virtual and Augmented Reality as a Digital Support to HR Systems in Production Management},
journal={ADVANCES IN PRODUCTION MANAGEMENT SYSTEMS: THE PATH TO DIGITAL TRANSFORMATION AND INNOVATION OF PRODUCTION MANAGEMENT SYSTEMS, PT I},
volume={591},
number={},
pages={469-478},
document_type={Proceedings Paper},
}