@ARTICLE{
author={Yalcin Galip Cihan,Kara Karahan,Isik Gulcan,Tekeli Esra Serdar,Simic Vladimir D,Balli Abdullah,Pamucar Dragan S},
year={2025},
title={Promoting sustainability-oriented brand activist campaigns: A spherical fuzzy decision support framework for evaluating activist advertising videos},
journal={ENGINEERING APPLICATIONS OF ARTIFICIAL INTELLIGENCE},
volume={162},
number={},
pages={-},
document_type={Article},
}