@ARTICLE{
author={Alimpic Stefan R,Slijepcevic Milica,Madic Vladan},
year={2025},
title={The Impact of Sales Promotion Methods on Customer-Based Brand Equity},
journal={CASOPIS ZA EKONOMIJU I TRZISNE KOMUNIKACIJE},
volume={15},
number={1},
pages={68-86},
document_type={Article},
} 

@ARTICLE{
author={Vasic-Nikcevic Andrijana,Alimpic Stefan R,Peric Nenad},
year={2020},
title={The Efficiency of Sales Promotion Methods Emphasing the Impulse Behaviour: Case of Serbia},
journal={QUALITY-ACCESS TO SUCCESS},
volume={21},
number={175},
pages={13-17},
document_type={Article},
}