@ARTICLE{
author={Marisa Fitri,Agustina Titien,Rusvitawati Devi,Andarwati Mardiana,Hariyanto Rudi,Handayani Endah Tri Esti,Sukic Enes},
year={2023},
title={Potential Customer Analysis Based on Gender, Age, Retention, Motivation Using K-Means and Octalysis Gamification Approach},
journal={TEM JOURNAL-TECHNOLOGY EDUCATION MANAGEMENT INFORMATICS},
volume={12},
number={4},
pages={2541-2551},
document_type={Article},
}